When was the last time someone handed you a really cool business card? Did you comment on it? How did it affect your impression of that person or company? Your company’s corporate identity is an...

Does your company have an “on-hold” message? How effective, and perhaps more importantly – how up-to-date is it? Ever been on hold and heard a message talking about a sale long since...

As we’ve said in previous posts, your brand is an emotional connection you share with your customers. The key to effective brand strategy is learning that it isn’t about you or what you think –...

Do you have processes in place that trigger automated emails from your company? Does your auto-response include a marketing message? Think about the impression you want to give to the reader – why...

Your brand is not a logo. It is not a color palette, a theme or a tagline. Your brand is a promise to your customer – the emotional connection you have with them and vice versa. Your brand is the...